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How to review a website?

In the web design industry, customer experience is also known as “User Experience,” or UX. 

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What is the difference between UX and UI?

The responsibilities are quite different, related to very different aspects of the product development process and design discipline. UX design is concerned with the whole feel of the experience, while UI design is concerned with the appearance and functionality of the product’s interfaces.

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Checklist:

  • Direct and clear:

       Is it clear what you want the customer to do upon visiting your website? Are you using words and               images that resonate with your customer based on your customer need?

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  • Clear Contact Information:

       Is it easy to locate your contact information? Are your details provided in text so that customers using           mobile technology can call or map to your location easily?

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  • Convenient Capture Pages:

​      Is it easy for prospective customers to provide their information to you? Is there a conversion                      opportunity on every page (not just hidden away on your contact page)?​

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  • Website Structure and Design:

      An effective website will have a customized website structure and a design unique to its brand. 

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  • The Right Things Catch the Eye:

      What captures the eye first? What’s the most noticeable and memorable feature of the website when          you first look at it? Is that feature intentional and effective for a real customer, a byproduct of your site          design or a company-focused message that a customer won’t find relevant?

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  • Professional Tone:

      Professionalism? Are your graphics and font treatments up to date? Do the images you use speak                to your target customer meaningful and unique, or a stock image that everyone else in your                      industry uses?

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  • Color Palette

      Is your color palette attractive to the eye and appropriate for your industry?

Example:

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Good: https://www.eggshopnyc.com/

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Website Review Project.

You learn how to judge, you learn how to improve.

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Tips and Example:

  • Overt simplicity

  • Wrong images or miss place the image (keep the balance of the layout)

  • Too busy and side track or Miss use of colour. 

  • Fort size too big will overwhelming the whole layout

  • or too small, cannot read​

  • Navigation cannot found or wrong placement

  • Information is not clear and outdated - example: No header, lack of organize, cannot guide reader

      to read the message/ information

 

Project Instruction:

  • ​Create a power point or work directly on website compare page

  • Power point post on Website compare page under Presentation folder​

  • Choose Two of the following website, Compare and review:

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  1. Craigslist / https://vancouver.craigslist.org/

  2. Apple / https://www.apple.com/

  3. Berkshire Hathaway Inc. https://berkshirehathaway.com/

  4. https://www.lingscars.com/

  5. Yale School of Art / https://www.art.yale.edu/

  6. WeAreOSM / https://weareosm.com/

  7. University of Advancing Technology / https://www.uat.edu/

  8. Squadeasy / https://www.squadeasy.com/en/

  9. Suzanne Collins / http://www.suzannecollinsbooks.com/​

  10. Bruno Simon / https://bruno-simon.com/

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  • List 6 good and 6 bad on the website 

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  • Explain How and Why.

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  • Present in class (Power point/ Wix)

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